John Lewis Christmas Advert 2016 – #BusterTheBoxer

John Lewis outdid themselves again with their annual Christmas Advert. Additional to the video advertisement, a few Years back I would say TV advertisement, a compelling website and merchandise dolls are the jump board of the campaign.  LINK As Icing on the cake a Virtual Reality experience on Youtube and in an mobile App have been […]

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Mark Zuckerberg: “Our community now has 1.8 billion people.”

“We just announced our quarterly results and gave an update on our community’s progress in making the world more open and connected. Our community now has 1.8 billion people. We hit the milestone of 1.2 billion people using our apps every day. Our biggest focus has been putting video first across our apps. People are […]

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Get a pair of digitised kicks!

I’ve been fascinated by and actively contributing to the rapid merger of our physical and digital lives. Some people are already spending the majority of their time ‘living’ in their digital World. While others are trying to remain grounded and live a non-digital life as much as possible. I have always envisioned a life in both Worlds […]

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Welkom in de virtuele wereld.

Een aantal jaar geleden leek het scenario van de film ‘The Matrix’ nog complete fictie. Een scenario waarbij het mogelijk is om de digitale wereld in te stappen waarbij die digitale wereld zo realistisch oogt en voelt dat het moeilijk wordt om fictie van realiteit te onderscheiden. Inmiddels slechts 16 jaar verder is het dan zover… […]

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Microsoft showed the power of Hololens and it is fantastic! #livedemo

Microsoft is changing the Augmented Reality and Virtual Reality industry singlehanded before it becomes even remotely serious. Microsoft presented their holographic magic at their build event showing how we will be able to digitally enhance and customise our living spaces by blending the digital world with our own. Of course we need to accept walking […]

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Case: Nivea Protection (Brazil)

As ‘mobile’ is becoming more important in the marketing mix, professional marketeers keep asking me to share success cases which I believe are absolutely extraordinary and inspirational. I want to start with sharing this great campaign from Nivea in Brazil. This campaign has won a series of Awards in Cannes this Year and with good […]

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