The first retail ecosystem on mobile augmented reality for Citymall Almere.

10 Nov 2011, Posted by admin in Cases, Gamification, Retail
Augmented Reality Retail eco-system - TAB Worldmedia

For Unibail-Rodamco, the owner of more then 100 shopping centres including Citymall Almere, we have created a complete location based Augmented Reality ecosystem on Layar. All 120 retail stores are integrated on the independent AR publishing platform that we’ve designed especially for shopping area’s.

Visitors of Citymall Almere are able to scan the centre for the best offers, look for stores, follow specially selected shopping tours, play AR games and more. With our specially designed platform we’ve managed to create a stable environment that enables us to use GPS technology even under difficult circumstances.

Extra Gaming and Gifting features
Augmented Reality Retail game - TAB WorldmediaNext to the more serious commercial elements we decided to integrate two other features for the visitors of the shopping centre to enjoy. The first feature is an augmented reality running game. The user of the app has to collect 4 augmented hearts that we have randomly spread out throughout the shopping centre. The players have to run around the shopping mall like a Super Marion 3.0 to collect the virtual hearts. The player that outruns the others wins an iPad.

The second feature lets people sent augmented / digital flowers to their loved once during Valentine. By typing in the street address and message for the person you want to sent the digital flowers to, you will actually sent the augmented digital flowers to the doorstep of your loved one.

All of the features can be seen in the commercial at the top of this page or at CityMall Almere.